Ajay Redij: The World Coffee Conference is the 5th edition of this global congregation, scheduled from September 25 – 28, 2023 in Bangalore. It will pull together the leading minds of the coffee fraternity for a four day intensive programme. WCC2023 will bring together leaders and decision-makers from more than 100 countries to discuss, debate and collaborate towards building a sustainable coffee industry, right from bean to cup.
Sustainability through Circular Economy and Regenerative Agriculture will be the underlying theme for the week-long event which will include a three-day conference and B2B exhibition, skill-building workshops, global CEO conclave and a plethora of networking events.
Over 100,000 visitors are expected to visit the event which will be held at the historic Bengaluru Palace. WCC 2023 is promoted by the International Coffee Organisation and is organised every four years.
There are so many activities happening here, such as discussions and debates though speeches delivered by international and national delights, promotions and awareness about speciality coffees of India, growers’ conclave, and workshops which are based around different coffee technologies and parallel commodities. All in all, it is a feast for anyone and everyone who has cravings for coffee – be it the brew and the knowledge about it.
WCC2023 will also feature exciting and prestigious competitions, highlighting the immense talent and creativity within the coffee industry. These competitions play a vital role in encouraging innovation and providing a platform for baristas to showcase their skills and expertise while also promoting their products and services.
The National Barista Championship 2023 will showcase the finest baristas from India, competing to demonstrate their mastery of coffee preparation and presentation. The competition will emphasise not only the technical skills involved in making exceptional coffee beverages but also the ability to craft unique and delightful coffee experiences for customers.
Similarly, the National Latte Art Championship 2023 will celebrate the artistry and precision of baristas who can transform a simple latte into an exquisite work of art. Participants will demonstrate their talent in creating intricate and visually captivating latte art designs.
The Women Star Brewer Skills Championship 2023 is a commendable initiative that will highlight the outstanding contributions of women in the coffee industry. This competition will showcase the diverse talents and skills of female baristas, roasters, and brewers, promoting gender equality and recognition in the coffee world.
Furthermore, the introduction of the new Indian Filter Coffee Championship adds an exciting dimension to the event, celebrating the traditional and beloved method of preparing coffee in India. This competition will not only honour the heritage of Indian coffee but also encourage innovation and experimentation with this cherished brewing technique.
Participating in these competitions provides baristas with valuable exposure, as the champions will go on to represent India at the respective world championships. This opportunity allows them to engage with international coffee enthusiasts, gain insights from global trends, and contribute to elevating the reputation of Indian coffee on the global stage.
In addition to individual recognition, these competitions also serve as a means for coffee brands and businesses to showcase their products and services. By aligning with skilled and talented baristas, companies can effectively position their offerings in the market and foster a positive brand image.
Overall, these competitions are instrumental in fostering creativity, promoting excellence, and furthering the growth of the coffee industry in India. WCC2023 is undoubtedly a comprehensive and enriching event, encompassing various dimensions of the coffee ecosystem and providing an excellent platform for the industry’s stakeholders to come together and thrive.